"I'm Not in Love"
10cc

The Moodiest Hit Single Ever
"If all music has expressive value," Aaron Copland writes in his classic book What to Listen for in Music, "then the composer must become conscious of the expressive value of his theme." That basic theorem has special resonance for the art of the three-minute pop song, in which a single emotional "value" is often hammered repeatedly. The brooding "I'm Not in Love," an unlikely smash hit in 1975, is an example of this, though its theme is communicated not merely through words or melodies, but its enveloping atmosphere. The "theme" amounts to a short recurring declaration ("I'm not in love . . ."), and every sound around it is downcast, disconsolate, and enervated, reinforcing the denial. The heavily processed backing voices seem listless, as if they can't get up off the couch. The synthesizers swirl into pretty puddles of sound, and when the tempo falls abruptly away in the middle, what's left is an oddly captivating musical mist.
Rarely do creators of pop songs dare to venture so deeply down one tunnel, in pursuit of a sound to match a theme. That's perhaps why this song, the most evocative from the coloristic and often experimental British art-pop band, endures: You hear the first notes and you know that for the next few minutes, you'll be caught within an inescapable malaise that's the total antithesis of a typical silly love song.
Genre: Rock
Released: 1975, Mercury
Appears On: The Original Soundtrack
Catalog Choice: Deceptive Bends
Next Stop: Sparks: Kimono My House
After That: Talk Talk: Spirit of Eden
Book Page: 771
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